Goal – Oppo aims to increase its decreased brand-awareness, leads, sales about newly launched mobile phones.
Strategy – We formed our strategy giving importance to youth-centric audiences. We continue running social media campaigns, exclusive media buying, Creation of powerful creative, and targeted outdoor advertising campaigns in the local market.
Impact – Our clever execution resulted in increased brand-awareness, regain lost market positioning, fresh demand, energized competitive edge, and sales. Mostly our campaign resulted in an exponentially increased interest among youths.