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Cutting-edge content marketing resources and tips for competitive industries.

Team Evokeup

5 STEPS FOR MARKETING YOUR BUSINESS ON SOCIAL MEDIA

At this point in time, there isn’t a single business that should not be marketing itself on social media. The opportunity to interact directly with your target audience should not, and cannot, be passed up. However, many businesses throw together

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Team Evokeup

19 B2B MARKETING STRATEGIES THAT ARE EFFECTIVE IN 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It

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Team Evokeup

6 WAYS TO WIN THE MARKETING GAME WITH PSYCHOLOGY

What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? In

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