Goal – AJRC aims to increase its brand awareness, leads, sales among highly specific and targeted audiences.
Strategy – We formed our strategy giving importance to old age centric audiences. We continued running social media campaigns, exclusive media buying, Creation of powerful creative, and targeted outdoor advertising campaigns in the local market.
Impact – Our clever execution resulted in increased brand-awareness, regain lost market positioning, fresh demand, energized competitive edge, and sales. Mostly our campaign resulted in an exponentially increased interest and 30% increased sales.